CLIENT: Vespoli
SERVICES: Logo Design, Branding, Marketing Material
Reviving a Legacy Brand Through Purpose-Driven Storytelling
Elevating U.S. Rowing’s Premier Shell Manufacturer with Iconic branding, Strategic Creative & Narrative Focus
We partnered with Vespoli, an iconic American rowing shell manufacturer, to revitalize its brand presence, reposition its value in a shifting market, and reconnect with its core audience—rowing teams, coaches, and athletes across the country.
Brand Positioning & Product Storytelling
As domestic and international competitors increased, Vespoli needed to reassert not just what they make—but why it matters. Our approach highlighted their craftsmanship, engineering innovations, and long-standing commitment to U.S.-based manufacturing.
Developed the “Built to Win. Built to Last.” narrative to reframe Vespoli’s value proposition in terms of performance and purpose.
Crafted a product storytelling framework that clearly defined each shell line’s unique benefits—tailored for high schools, collegiate programs, and elite crews.
Wrote, designed, and implemented the Vespoli case study module within the Healthy Planet platform, aligning the brand with sustainability-focused values and positioning it as a forward-thinking leader in performance rowing equipment.
Creative Content & Sales Enablement
We supported the refreshed positioning with collateral that worked across touch points:
Vespoli History
Designed product detail cards and a sales leave-behind to reinforce the legacy + innovation message.
Created visual assets and messaging tailored for both in-person regattas and digital marketing efforts.
Provided consultative guidance for team communications and customer storytelling, empowering Vespoli’s reps to speak from a unified, mission-driven voice.
Results & Strategic Value
This effort helped Vespoli reframe its relevance—not just as a legacy brand, but as a vital partner for the next generation of rowers and coaches. The storytelling-first approach now informs how Vespoli presents its products, trains its reps, and approaches team partnerships across the U.S.