![](https://wphost.pk/demo/redrock2023/wp-content/uploads/2023/10/minmap-campaign-yale-school-of-medicine-logo-white-transparent-image.png)
Awareness Campaign reduces duration of untreated psychosis (DUP) in the New Haven Area.
We built a comprehensive communications campaign known as Mindmap, based out of the STEP Clinic at Yale, which effectively shortened DUP across Greater New Haven.
![](https://wphost.pk/demo/redrock2023/wp-content/uploads/2023/10/mindmap-campaign-new-haven-area-psychosis-awareness-postcard-mockup-image.png)
![](https://wphost.pk/demo/redrock2023/wp-content/uploads/2023/10/glen-mcdermott-red-rock-branding-mindmap-campaign-yale-school-of-medicine-research-poster-reduce-duration-of-untreated-psychosis-image.png)
Results were part of an experimental trial
We had a unique opportunity to compare results with a “control site” in metropolitan Boston. Results were presented in the January 2022 Schizophrenia Bulletin Open, a peer-reviewed publication.
Without Campaign vs. With Campaign
Phoneline inquiries to screen for eligibility & referral rose significantly
an annual average of
0
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an annual average of
0
Fewer patients were lost during enrollment before eligibility could be confirmed
0
%
![](https://wphost.pk/demo/redrock2023/wp-content/uploads/2023/10/intake-meeting-mindmap-camapign-yale-school-of-medicine-image.png)
0
%
Fewer eligible participants declined treatment
0
%
![](https://wphost.pk/demo/redrock2023/wp-content/uploads/2023/10/talk-therapy-figures-in-chairs-mindmap-camapign-yale-school-of-medicine-image.png)
0
%
Total DUP reduced significantly
days
0
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days
0