Marketing for Public Health Impact
Marketing That Drives Public Health Outcomes
We partner with established leaders inside public health agencies to deliver campaigns that create real, measurable change — because a healthier world starts with healthier people.
We believe marketing can be a powerful public health intervention — one that reaches the right people, at the right time, with tangible results.
Your message – unified, simplified, amplified!
Let’s Explore Possibilities
Healthy People, Healthy Planet
We’re not just marketers — we’re public health allies who understand your world: the deadlines, the pressure, the compliance requirements, and most of all, the need for meaningful, measurable change. Our experience adds value in these areas:
🎯 Mission-Aligned Messaging: Designed to serve people, not just promote programs
📈 Impact You Can Measure: Analytics, reporting, and campaign performance built in
🤝 Trusted & Timely: A no-fuss partner that gets public health urgency
🌍 Inclusive by Design: Accessibility and equity are baked into everything we do
How We Help
Red Rock is uniquely qualified and equipped to deliver Core Services that make every dollar count by integrating these areas:
🎯 Strategy
- Strategic Messaging
- Asset Mapping
- Brand Guidelines
- Research Alignment
- Media Talking Points
📣 Engagement
- Paid Ad Packages
- Video Storytelling
- Social Media Management
- Stakeholder Engagement
- Community Outreach
- Sustainable Swag
📊 Impact
- Data Analysis
- Campaign Analytics
- PR & Press Releases
- Public Listening, Feedback Loops
- Internal Comms, Support for Board Presentations
- Reputation management
- Reporting & Legacy Documentation
Client Case Studies - Learn More About the Difference We Make!
✅ Proven Public Health Impact with Measurable Outcomes
✅ Funder-Friendly Communications, Rapid Approval Process
✅ Inclusive, Accessible & Data-Driven
✅ Scale Economically, Act With Urgency
New Haven Health
Empowering community wellness through access, education, and equity.
We support New Haven residents by:
✅ Providing essential health services and clear, accessible information
✅ Building trust through inclusive and transparent communication
✅ Tracking health data and trends to guide rapid, informed responses
As the marketing agency for the New Haven Health Department, we help promote initiatives that center wellness, equity, and public trust—connecting residents with vital care and resources.
TCTTAC - /TIC-TAC/
Equipping behavioral health providers to address tobacco use as a co-occurring disorder.
We support providers across New York State by:
✅ Clarifying the importance of tobacco treatment in behavioral health
✅ Creating step-by-step guidance to integrate tobacco treatment into care
✅ Organizing training and resources in an intuitive, searchable platform
As the agency behind NYC TCTTAC’s brand and website, we helped launch their identity and later refreshed it to support growing content needs. Powered by Columbia University and NYS-funded, NYC TCTTAC makes training scalable and accessible for long-term impact.
CALM - Clear Answers to Louisiana Mental Health
Reducing untreated psychosis through public awareness and community outreach.
CALM, the outreach arm of Tulane’s Early Psychosis Intervention Clinic (EPIC), educates the New Orleans community about early psychosis treatment.
We supported CALM by:
✅ Launching and later refreshing their brand and website
✅ Educating the public with myth-busting and early treatment messaging
✅ Building a sense of belonging and community support
CALM’s bold conference presentation helped share this success with the global mental health community.
APT
Lowering barriers to substance use treatment with research-backed, community-first care.
APT Foundation pioneered medication-assisted treatment and promotes access without delays. Backed by Yale’s Department of Psychiatry, APT’s Open Access model is a national leader.
We partnered with APT to:
✅ Redesign their website to focus on accessibility and FAQs for individuals and families
✅ Translate content to reach the local Spanish-speaking community
✅ Build a compassionate brand voice recognized by both clinicians and residents
MICHIGAN MINDS
Refreshing a statewide brand to inspire mental health awareness and action.
We partnered with Michigan Minds to refresh their visual identity and expand public reach across the state.
Our work included:
✅ A new brand and logo system
✅ Website redesign for accessibility and engagement
✅ Development of campaign materials for TV, radio, billboards, and digital ads
This unified approach increased awareness through multiple channels—creating a memorable presence across media while driving people to learn more and seek support.
Why Choose Red Rock?
We don’t just “run campaigns.” We help you:
- Build trust in communities that need you most
- Prioritize and justify your marketing spend
- Protect and strengthen your brand reputation
- Translate data into meaningful stories
- Support equity, inclusion, and public good
We bring empathy, speed, and clarity to your mission – and we know how to make it count.
We align well with public health agencies who appreciate true partnership based on balancing:
- Bold vision with institutional reputation
- Funders expectations with public perception
- Evidence-based research and respect for lived experiences
- Addressing barriers and stigma while presenting realistic options for vulnerable populations
Red Rock is trusted by government agencies, research centers, and public health coalitions.
- Together, we create assets that drive healthier choices and behaviors in the real world
- Culturally-sensitive: whether the initiative is urban, rural, city, state, or region-wide
- Because a strong sense of place, culture, and the moment need to come together correctly for you and the people you serve to be better understood
Let’s Collaborate
We’ll help you communicate clearly, credibly, and compassionately. Whether you’re facing a tight timeline or building for long-term change, we’re here to help!
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