Public awareness campaign reduces the duration of untreated psychosis in the New Orleans Area.
Clear Answers to Louisiana Mental Health (CALM) is the public awareness and outreach arm of Tulane University’s Early Psychosis Intervention Clinic (EPIC).
We initially created a logo and website for CALM. A few years later they received the funding to kick things up a notch.
Educate
Inform
Specialized treatment for psychosis is available, specifically in the New Orleans Area.
Community
7,000
Website Users
67% increase
777
Quiz Completions
83% increase
Awareness Campaign
bus ads, social media, community outreach
1,600,712
Impressions
Print Transit Ads
2,000
Clicks
Digital Transit Ads
Social Media
Over the course of 1 year
205,842
Impressions
7,080% increase
11,616
Engagements
4,063% increase
2,788
Clicks
278,700% increase
1,517
Followers
18% increase
In My Mind
Campaign inviting the New Orleans community to join CALM for their first annual In My Mind fundraising event. We ran a Facebook and YouTube campaign featuring participating artists, and created a digital gallery to preserve their work.
284
Clicks to Registration Page
Video in collaboration with Fireside Media
Our marketing efforts contributed to significantly reducing the duration of untreated psychosis (DUP) in the New Orleans area
15.5
Months
Before launch
6.3
Months
59% decrease
To celebrate the success of the CALM campaign, we assisted CALM in preparing for their IEPA conference presentation. Instead of the usual white poster covered in text, we opted to create a bold, black poster that featured a QR code linking to a video presentation. This approach represented the innovative work of the CALM campaign and gained a lot of positive attention.
