Giving an innovative tech company, with a rich history, an upgrade of their own
Varato, previously known as Harris Web Works, specializes in driving digital transformations for small
and multi-generational family businesses. We guided them through a comprehensive naming process to
select a name that more accurately represents their mission. The name “Varato,” meaning “launched” in
Italian, signifies their ability to enhance revenue and efficiency through digital solutions. It also reflects
the innovative spirit and heritage of New Haven, where the company was established. Honing in on the
meaning behind the name, we developed a visual brand identity to bring this concept to life.
