Sign-up to receive emails

Giving an innovative tech company, with a rich history, an upgrade of their own

Varato, previously known as Harris Web Works, specializes in driving digital transformations for small and multi-generational family businesses. We guided them through a comprehensive naming process to select a name that more accurately represents their mission. The name “Varato,” meaning “launched” in Italian, signifies their ability to enhance revenue and efficiency through digital solutions. It also reflects the innovative spirit and heritage of New Haven, where the company was established. Honing in on the meaning behind the name, we developed a visual brand identity to bring this concept to life.

Stay in the Loop!

Stay up-to-date with new information and resources related to purpose-led branding and marketing.
* indicates required
By submitting your information, you agree to receive emails from Red Rock.