CLIENT: Matelex
SERVICES: Marketing Material, PR, Social Media Management, App Design
Expanding Market Presence in the U.S. Refrigeration Industry
We partnered with Matelex, a French commercial refrigeration management company, to successfully establish and grow its presence in the United States—just as sweeping state and federal regulations (including the AIM Act) began reshaping the industry.
Strategic Positioning & Thought Leadership
To build credibility and attract U.S. customers, we focused on high-impact visibility:
Developed and promoted the Impact Calculator, an interactive tool that helps operators understand the environmental and financial cost of refrigerant leaks.
Secured speaking opportunities and press coverage at premier industry events and webinars.
Created a pipeline of thought leadership content—including blog posts, white papers, and a segmented email campaign—to position Matelex as a forward-thinking voice in sustainable refrigeration.
Conference & Media Highlights
These engagements positioned Matelex at the center of the regulatory and innovation conversation in HVAC-R.
Social Media Performance (Organic Only)
LinkedIn proved to be the most effective platform for engaging Matelex’s target audience. Over the course of a year, we grew visibility and brand authority without paid promotion:
Examples of Top-Performing Posts
Impact Calculator
FMI Conference
Food Rescue Run
Elm City Pilot
Informational Post
Impact
A real fruit of all these efforts was the establishment of 17 pilot stores under Matelex supervision in climate-forward New York State—a tangible result of aligning smart strategy with mission-driven innovation.
