Red Rock clarified the client’s brand purpose through 3 highly collaborative workshops; Value Proposition Workshop, Member Transformation Workshop and Member Journey Workshop. These products ensure authenticity and relevance in the brands we build. An iterative, three-part process helped the whole team learn fast from the client’s marketing investments.

As a result of careful listening to the client, we crafted a Strategic Manifesto in the voice of the incoming Board Chair. The Manifesto outlined three major objectives or cross-cutting initiatives the organization would embrace, six ways the organization would accomplish these things, four programs and services animating these plans, and six things to look for as signs of success. 

We settled on a name that would differentiate itself from other organizations by not being an acronym. Instead, ManufactureCT sounds like more of a campaign, even a movement.

We leaned on the fact that letters CT are included in the word Manufacture and used it to create our visual. We also wanted an open and inclusive feel to the brand, gender-wise, avoiding any “macho” associations with manufacturing that would seem inappropriate and outdated. Therefore we provided a soft blue counterpoint to the bright orange and grey color palette. To provide a sense of continuity along with freshness and change, so we only changed the tagline slightly from Manufacturing Makes the Future to Make the Future. This, to us, sounded more active, dynamic, and direct, and the client agreed.