Marketing Trends for 2019 – Why video?
By Glen McDermott | Notes from the Rock
My affection for cameras began at an early age. Finely machined, infinitely calibrated and ready to do awesome work if properly handled. It was not until my first immersion in the dark room that I became hooked.
My dream job as a photojournalist was never realized, but the camera became a permanent travel companion and our steady partnership has lasted many countries over many years. We always encouraged one another to climb that peak at sunrise and seek that special light as we took the road less traveled.
This journey led to different roles in the film industry in outback Australia, with Meryl Streep and Sam Neill in “Cry in the Dark,” Tom Selleck in “Quigley Down Under,” and Ben Mendelsohn in “Dangerous Game.” I now knew what the camera was capable of in the right hands.
As a storyteller, my relationship with the camera is now one of total commitment. The camera has also dropped a lot of weight and is no longer the expensive luxury item it used to be.
While we have eluded the mythical “viral video” at Red Rock, we tell our customers story with authenticity that viewers love and our clients are very satisfied with millions of views, comments and shares.
WHY VIDEO?
We are all trying to make a personal connection with our audience. When building your brand, always follows these steps: Get to KNOW, LIKE, TRUST. A good video strategy can do this authentically and at scale. Videos should prompt people to engage with a brand in a genuine fashion. TELL, Don't SELL.
FIRST - CREATE YOUR GOAL
Set a goal for your video whether it's to gain awareness, build an audience, convert, etc. Make sure your video creative has purpose and will lead to your desired result. Ask yourself the following questions before following through.
- How many stories are you trying to tell
- Is it something your audience wants to see
- Is it the right length (shorter the better)
- Will this people a single video or part of a series
- Is the video true to Your Brand
TYPE OF VIDEOS
Here are a few common video types that can be used to promote your business.
- Introduce yourself, your team, where you work, and why you do what you do
- Share testimonials
- Offer behind the scenes access to your product/business
- Instruction/demo of your product
HOW TO START
Do your research. Stalk the competition - see what's popular, and what's been done before you. Come up with a concept based off this information making sure that it will stand out and be successful. Once you have a clear concept, create a storyboard. Use the passion you have for your business to speak to your audience in an authentic way.
Check 1, 2 and 3. Good audio and video quality is important. Technology has come a long way but a successful video must have clear audio and visuals to retain viewers. To shoot great video, apply the same basic rules of photography with lighting and composition.
TAKE IT FROM US
As a marketer, video is our best tool, as its the fastest way to build trust. At Red Rock we create video content at scale, without the Hollywood budgets. When it's ready to go, we push it out to the right screen at the right time.
Dealing with mental health issues is a communication challenge when the symptoms are invisible, its surrounded by myths and no one wants to talk about it.
Tractors have many moving parts. Good product demos can shorten the sales cycle and drive showroom traffic with customers ready to buy.
Set your video apart by filming from unique perspectives. There is no angle off limits when you use a drone to film your video.
Let your testimonials be more than just quotes. Use video for a more personal and convincing testimonial/demo. Include some of your most valued customers to let them know you appreciate their business.
Entering 2019, video will become the most high-preforming content for businesses. This means in order to compete in the market, you should be creating an abundance of video content for your channels.
While creating successful content on your own is doable, we are here to do the job for you. If you see video as a way to drive your brand story, then ask me how we can help create, connect and thrive your brand. So drop an email to [email protected]
