Awareness Campaign reduces duration of untreated psychosis (DUP) in the New Haven Area.
We built a comprehensive communications campaign known as Mindmap, based out of the STEP Clinic at Yale, which effectively shortened DUP across Greater New Haven.
Results were part of an experimental trial
We had a unique opportunity to compare results with a “control site” in metropolitan Boston. Results were presented in the January 2022 Schizophrenia Bulletin Open, a peer-reviewed publication.
Without Campaign vs. With Campaign
Phoneline inquiries to screen for eligibility & referral rose significantly
an annual average of
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an annual average of
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Fewer patients were lost during enrollment before eligibility could be confirmed
0
%
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%
Fewer eligible participants declined treatment
0
%
0
%
Total DUP reduced significantly
days
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days
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