Turning Michigan’s early psychosis resource into a statewide referral engine through targeted outreach.
The Opportunity
Michigan Minds needed a stronger, more recognizable presence to increase awareness of early psychosis services across the state. The organization sought to reach families, healthcare providers, educators, and community partners through a unified brand and communications strategy.
The Campaign
Red Rock partnered with Michigan Minds to elevate its visibility through branding, website enhancements, marketing campaigns, public relations, educational materials, merchandise, and community outreach. The initiative was designed to expand awareness, increase engagement, and connect more people to available resources.
Our Approach
We developed an integrated communications strategy that combined digital marketing, website improvements, social media, print collateral, branded merchandise, and earned media. Through television appearances, radio interviews, community partnerships, and educational campaigns, we helped extend the organization’s reach across Michigan.
Public Relations
We secured television, radio, and media coverage to increase awareness of Michigan Minds across the state. These placements expanded reach and strengthened community engagement.
Video Testimonial Library
We created a video testimonial library that shared real stories from individuals, families, and professionals. The content helped build trust and support awareness efforts.
Online Quiz
We developed an interactive quiz to help users recognize potential early warning signs. The tool encouraged education and connection to available resources.
Results
The campaign increased awareness of Michigan Minds, expanded engagement with key audiences, and strengthened the organization’s statewide presence. Through strategic marketing and media outreach, Michigan Minds reached more communities, generated greater visibility for its services, and reinforced its role as a leading resource for early psychosis education and support.