Here is the formula we use for our clients…

Visibility + Reputation = Brand Awareness

Visibility
Here are four ways to raise visibility for your purpose:

1. Record a podcast
2. Host a virtual event
3. Incorporate video clips and animation into your campaigns
4. Be strategically active on social media – focus on the channels that matter most to your target audience(s)

Reputation
Here are four ways to build your reputation as an expert in your purpose:

1. Participate in an issue-based panel discussion or conference
2. Be active in a professional or industry group
3. Use data to create infographics
4. Publish a series of white papers or an e-book

Select one item from each menu and watch brand awareness for your purpose soar!

Feel free to schedule a consultation now to discuss how these ideas can apply to your organization!