Manufacturer Association re-brands as it expands its network statewide.
Formerly the New Haven Manufacturers Association, we led the client through a series of workshops to discover a name that aligns with their ongoing statewide expansion.
From there, we managed every phase of the rebranding process, culminating in the successful launch of their new name, brand identity, and website during a virtual Annual Meeting.
Website Visitors
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Over a 2 year period
Following the rebrand, we implemented marketing best practices to build strong connections with stakeholders. This effort included launching a highly successful podcast and executing targeted campaigns designed to engage manufacturers across the state. These initiatives highlighted the industry’s resilience and adaptability during the challenges of the Covid-19 pandemic.
Media
Over the course of 2 year period with minimal paid ads
Engagement
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Video Views
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Link Clicks
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Podcast Downloads
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Event Attendees
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Net Promoter Score
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