MEET THE TEAM

Glen McDermott


GLEN MCDERMOTT

Founder & CEO

I have traveled 37 countries 🌍, mainly on 2 slow wheels đźš´

This experience made three things crystal-clear. 1) The best way to achieve big, audacious goals is to have fun doing it; 2) maintaining fitness makes for a wholesome life; and 3) travel is a rich source of empathy, especially on a bicycle when your impressions of the world are so vivid and you are quite vulnerable.

Putting these lessons into practice, I created a company that builds healthy communities. At Red Rock, we have succeeded in doing this at scale over ten years in partnership with established and emerging brands. Long-term clients have included Yale School of Medicine, Columbia University, Connecticut’s statewide manufacturing association ManufactureCT, Conscious Capitalism, and now the City of New Haven’s Department of Health, among others.

My team is ready to guide YOU and your community towards new levels of wellbeing and purpose

ELINOR SLOMBA

Director of Community Engagement & Copywriter

Elinor Slomba supports organizations large and small in meeting their community engagement goals. She works at the interstices of economic and cultural development to ensure that clients campaigns gain robust participation through strategic brand differentiators and creative incentives.

RANDI MCCRAY

Community Strategist

Randi aims to improve organizational effectiveness through principles of equity and justice. Randi founded RM Consulting Services to help teams apply a diverse and inclusive lens to their mission, values, and organizational practices. Randi possesses a diverse skill set that is the result of her experience working within the public and private sector over the past 20 years. Among her specializations are Diversity, Equity, and Inclusion, Anti-racist practice, and guiding Courageous Conversations.

ALLEY SORDI

Creative Director & Social Media Manager

Alley has always been a creative and critical thinker — it’s no surprise she ended up loving graphic design and working within the marketing world. Alley creates visuals ranging from graphics to websites and is dedicated to the creative integrity of each brand we work with. She also manages many of our clients social accounts where she is able to attract engagement to her work. Outside of work, Alley can be found at the beach or coming up with new recipes for her food blog, Alley Does Food.

SAJID KHAN

Web Master

Sajid supports all the team's web projects and brings over 11 year’s technical experience in Web Programming, with the latest PHP and MYSQL, WordPress CMS, MVC Framework, REST & Third party APIs.
He also has extensive experience with HTML to WordPress Custom Theme Development, Plugin Development, Configuration, and Customization.
Integrating 3rd Party APIs: Paypal, Stripe, FaceBook, Twitter, etc. and E-Commerce/WooCommerce Website Development with WordPress Premium theme installs, setup, and customize according to design.

PARKER HUGHES

Social Media Builder

Parker is passionate about helping female entrepreneurs and impact-driven businesses scale their business through Social Media Marketing. This passion led her to start her own Social Media Marketing Agency that handles everything from 1:1 Coaching to Strategy to Account Management– leading her to Red Rock Branding. Parker has a background in creation, branding, copywriting, and strategy. She has worked with companies in all industries– allowing her to take these skills and apply them to each of our unique client brands. When Parker is not creating, you can find her with a coffee always in hand, cooking, traveling, or spending time with her pup.

CLAIRE EDWARDS

Content Producer

Having spent over 20 years working in local commercial radio and marketing in the UK and Spain, Claire is our beloved Brit here at Red Rock. She has a passion for creative content including photography, videography, social media and all things audio related. This includes hosting the popular podcast series, "The Curious Capitalist", that we work on with Conscious Capitalism. In her spare time she can be found walking her dog Dexter (yes he does have his own social media) and planning her next adventure.

LIAH SINQUEFIELD

Visual Story Teller

A freelance documentary & commercial photographer based in New Haven, CT. Liah's work path is inspired by her formative years which unfolded in homes along the East Coast and abroad. This lifestyle bound her to the fixation of documenting what Dr. Resmaa Menakem calls: “clean & dirty pain”, that which informs our souls perspective and in turn our societies.  "I’m making imagery that exudes power and most importantly familiarity. This craft has fed the holes of my own dismantled identity, providing some relief in the tension rooted in our larger grand awakening."

ONOH UDENSI

Intern

Onoh (Honor) is a Nigerian-New Haven native and focused entrepreneur that is currently in his junior year at Southern Connecticut State University. After developing several mobile applications, his recent project won the Connecticut state-wide Entrepreneurship Foundation Pitch competition. Onoh is working with our team because he wants to improve his skills in strategic marketing.