Glen McDermott


Founder & CEO

I have traveled 37 countries ?, mainly on 2 slow wheels ?

This experience made three things crystal-clear. 1) The best way to achieve big, audacious goals is to have fun doing it; 2) maintaining fitness makes for a wholesome life; and 3) travel is a rich source of empathy, especially on a bicycle when your impressions of the world are so vivid and you are quite vulnerable.

Putting these lessons into practice, I created a company that builds healthy communities. At Red Rock, we have succeeded in doing this at scale over ten years in partnership with established and emerging brands. Long-term clients have included Yale School of Medicine, Columbia University, Connecticut’s statewide manufacturing association ManufactureCT, Conscious Capitalism, and now the City of New Haven’s Department of Health, among others.

My team is ready to guide YOU and your community towards new levels of wellbeing and purpose


Director of Community Engagement & Copywriter

Elinor Slomba supports organizations large and small in meeting their community engagement goals. She works at the interstices of economic and cultural development to ensure that clients campaigns gain robust participation through strategic brand differentiators and creative incentives.


Community Strategist

Randi aims to improve organizational effectiveness through principles of equity and justice. Randi founded RM Consulting Services to help teams apply a diverse and inclusive lens to their mission, values, and organizational practices. Randi possesses a diverse skill set that is the result of her experience working within the public and private sector over the past 20 years. Among her specializations are Diversity, Equity, and Inclusion, Anti-racist practice, and guiding Courageous Conversations.


Creative Director & Social Media Manager

Alley is dedicated to upholding the creative integrity of each brand we work with. She manages our clients' visual assets, including everything from brand identity to website design. Alley also works alongside Parker to manage many of our clients' social accounts where she is able to attract engagement to her work. Outside of work, Alley can be found at the beach, at a brewery with her dog, or coming up with recipes for her food instagram account @alleydoesfood.


Social Media Manager

Parker is passionate about helping female entrepreneurs and impact-driven businesses scale their business through Social Media Marketing. This passion led her to start her own Social Media Marketing Agency that handles everything from 1:1 Coaching to Strategy to Account Management– leading her to Red Rock Branding. Parker has a background in creation, branding, copywriting, and strategy. She has worked with companies in all industries– allowing her to take these skills and apply them to each of our unique client brands. When Parker is not creating, you can find her with a coffee always in hand, cooking, traveling, or spending time with her pup.


Graphic Designer

Monica is a Graphic Designer based in Atlanta, GA, pursuing a Master's in Fine Arts at Georgia State University. She is a Cuban-American with a great passion for visual communication. As an immigrant who had to learn a new language, she understands how vital graphic elements are within society. Monica strongly believes design is a powerful tool that helps people get together beyond their backgrounds. Her hobbies include traveling, photography, painting, and coffee!


Web Master

Sajid supports all the team's web projects and brings over 11 year’s technical experience in Web Programming, with the latest PHP and MYSQL, WordPress CMS, MVC Framework, REST & Third party APIs.
He also has extensive experience with HTML to WordPress Custom Theme Development, Plugin Development, Configuration, and Customization.
Integrating 3rd Party APIs: Paypal, Stripe, FaceBook, Twitter, etc. and E-Commerce/WooCommerce Website Development with WordPress Premium theme installs, setup, and customize according to design.


WordPress Developer

Abid loves making modern and easy-to-use WordPress sites, all while being creative, diligent, and ready to take on new challenges. He has more than 6 years of experience in developing WordPress sites and plugins. His specialties are converting PSDs/Figma/Adobe XD/PDF or images to WordPress, making WordPress sites with Elementor or Divi or any other page builder, Custom theme development for WordPress, customizing WordPress themes and plugins, and providing full Woocommerce solutions.


Content Producer

Having spent over 20 years working in local commercial radio and marketing in the UK and Spain, Claire is our beloved Brit here at Red Rock. She has a passion for creative content including photography, videography, social media and all things audio related. This includes hosting the popular podcast series, "The Curious Capitalist", that we work on with Conscious Capitalism. In her spare time she can be found walking her dog Dexter (yes he does have his own social media) and planning her next adventure.


Visual Story Teller

A freelance documentary & commercial photographer based in New Haven, CT. Liah's work path is inspired by her formative years which unfolded in homes along the East Coast and abroad. This lifestyle bound her to the fixation of documenting what Dr. Resmaa Menakem calls: “clean & dirty pain”, that which informs our souls perspective and in turn our societies.  "I’m making imagery that exudes power and most importantly familiarity. This craft has fed the holes of my own dismantled identity, providing some relief in the tension rooted in our larger grand awakening."

matt decolla red rock branding visual storyteller



Matt is a Director of Photography based out of Newtown, CT. Starting his career in documenting outdoor and action sports, he has created and nurtured his own style of video storytelling and enjoys helping brands build their communities. His creativity has earned millions of views and helped establish brand recognition across numerous markets.


PR Consultant/Freelance Writer

Jennifer is a public relations consultant and freelance writer based in Connecticut. She has worked with hi-tech, B2B, consumer, and non-profit companies throughout her career, delivering the strategic thinking behind every plan and the know-how to implement it efficiently. She finds that her ability to build true marketing partnerships is the key to success. By working in tandem with a company as an integral part of the business team, Jennifer shares a common passion for fueling sales and strengthening the brand. When not serving clients; and managing and executing PR campaigns, she enjoys spending time with her family, cooking, and exercising.


SEO Specialist

Sakshi’s singular focus is to increase website organic visibility. This included working directly with the web development team to create a custom content management system. Structuring and managing multiple Google Adwords accounts to provide a moderate to high- quality score. Conducting searches such as evaluating competitor websites to incorporate best practice and create marketing strategies to ensure optimal results. She brings her degree in computer science to life specializing in data analytics and Google analytics.


Marketing Intern

Kyle is a recent graduate of the UConn School of Business with a degree in marketing and concentration in social responsibility and business impact. With over five years experience in the food service industry, he has acquired a strong work ethic that he is ready to apply to Red Rock’s projects. He is excited to dive into the world of marketing and learn from the expertise of the Red Rock team. In his free time he enjoys cooking, playing guitar with friends, and working on old cars and trucks.