Glen McDermott


Founder & CEO

I have traveled 37 countries 🌍, mainly on 2 slow wheels 🚴

This experience made three things crystal-clear. 1) The best way to achieve big, audacious goals is to have fun doing it; 2) maintaining fitness makes for a wholesome life; and 3) travel is a rich source of empathy, especially on a bicycle when your impressions of the world are so vivid and you are quite vulnerable.

Putting these lessons into practice, I created a company that builds healthy communities. At Red Rock, we have succeeded in doing this at scale over ten years in partnership with established and emerging brands. Long-term clients have included Yale School of Medicine, Columbia University, Connecticut’s statewide manufacturing association ManufactureCT, Conscious Capitalism, and now the City of New Haven’s Department of Health, among others.

My team is ready to guide YOU and your community towards new levels of wellbeing and purpose


Director of Community Engagement & Copywriter

Elinor Slomba supports organizations large and small in meeting their community engagement goals. She works at the interstices of economic and cultural development to ensure that clients campaigns gain robust participation through strategic brand differentiators and creative incentives.


Creative Director & Social Media Manager

Alley has always been a creative and critical thinker — it’s no surprise she ended up loving graphic design and working within the marketing world. Alley creates visuals ranging from graphics to websites and is dedicated to the creative integrity of each brand we work with. She also manages many of our clients social accounts where she is able to attract engagement to her work. Outside of work, Alley can be found at the beach or coming up with new recipes for her food blog, Alley Does Food.


Content Producer

Having spent over 20 years working in local commercial radio and marketing in the UK and Spain, Claire is our beloved Brit here at Red Rock. She has a passion for creative content including photography, videography, social media and all things audio related. This includes hosting the popular podcast series, "The Curious Capitalist", that we work on with Conscious Capitalism. In her spare time she can be found walking her dog Dexter (yes he does have his own social media) and planning her next adventure.


Visual Story Teller

Born and raised in Connecticut, Matt uses photography and video to take the wants and needs of an organization and articulate them through interesting visual content. His work is more than visually stunning, but a vehicle to tell an engaging story for each of our clients. While he isn't working, you can find Matt riding his bike or on a long hike with his dog.



Onoh (Honor) is a Nigerian-New Haven native and focused entrepreneur that is currently in his junior year at Southern Connecticut State University. After developing several mobile applications, his recent project won the Connecticut state-wide Entrepreneurship Foundation Pitch competition. Onoh is working with our team because he wants to improve his skills in strategic marketing.