branding with purpose
Our clients’ great work pre-dates their relationships with Red Rock. The difference is, now they’re thriving and growing in unforeseen ways as we tell their stories and connect with their ideal audiences.
Red Rock is passionate about building healthy communities. Yale’s Healthy Corner Store Initiative, Bridges Healthcare Inc., Folks on Spokes, Tony's Bikes, True Bikram Yoga, the New York City Department of Health, and Tulane University are just a few of the wellness-focused businesses and nonprofits in our portfolio.
The makers of the world deserve special recognition. Red Rock showcases how manufacturers shape the culture of innovation. Vespoli, G&H Equipment and Sales, and F&W Equipment are some of the brands we champion.
Service providers have a special challenge of communicating their value proposition quickly and visibly. GrowthCast, Innovate2Animate, and Wholistic Therapy Works life coaching have all seen skyrocketing recognition, reputation, and market expansion as Red Rock clients.
PRODUCTS & SERVICES
Every business has a different starting point. You may have an awesome startup, a mature brand with a documented marketing plan, or a something in-between. Our diverse range of products integrates with our marketing needs. Get to the next level with Red Rock's road-tested tools.
Your website’s job is to convert visitors into customers. How does your website perform against the competition? We’ll map out your digital strengths and weaknesses to identify opportunities that up your online wow factor.
Communicating Value Workshop
You know how your business or organization brings ease and optimization to your customers’ lives. But do your customers, or your would-be customers, know it too? This workshop is all about defining a concise, compelling value proposition — think of it as your brand’s all-important elevator pitch.
No one likes being sold to — that’s the universal rule of selling. We sidestep the “features and benefits” approach and craft messages that transform your customers into raving fans.
When the New York Times published a story featuring IRIS’s work, we were thrust into the media spotlight. We needed help making the most our new visibility. It was great having Glen and his team of professionals giving me advice and guidance on messaging, sound bites, and media relations.
CHRIS GEORGE // Executive Director, Integrated Refugee & Immigrant Services
Glen provides a great balance of left and right brain thinking to all situations. Certainly he is creative, yet in the business world this needs to be paired with the ability to get it done. Glen brings imagination AND execution to his work.
DAN KOWALSKI // Sr. Manager Global Execution, Mars Global
RED ROCK BLOG
Marketing how-to, design tips, and social media secrets from the Red Rock team.
OUR STORY: RED ROCK
Uluru, also known as Ayer’s Rock or simply “The Red Rock,” is Australia's iconic spiritual center. This monolithic sandstone feature rises out of the desert, an icon to be seen from miles around. It’s a gathering place for local tribes and is the focal point of their ancient storytelling. The Red Rock is everything a good brand needs to be.
470 James St. Suite 007
New Haven, CT 06513