Manufacturer Association re-brands as it expands its network statewide.
The Opportunity
ManufactureCT needed a modern brand and digital presence that reflected the strength of Connecticut’s manufacturing industry. As the organization expanded its programs and events, it required a more cohesive strategy to attract members, increase engagement, and elevate its visibility across the state.
The Task
Red Rock partnered with ManufactureCT to refresh the organization’s brand, enhance its digital presence, and support year-round member engagement. The effort included a website redesign, marketing campaigns, event promotion, content creation, social media management, and podcast production.
Our Approach
We developed a unified marketing ecosystem that connected every touchpoint of the member experience. Through strategic branding, website improvements, social content, event marketing, email campaigns, and storytelling initiatives like the Meet the Manufacturers podcast, we helped amplify the voice of Connecticut manufacturing.
Social Media
Over the course of 2 year period with minimal paid ads
623
likes, up 407%
Instagram Engagement
656
plays, up 409%
Facebook Reels
40%
above industry standards
Email Open Rate
74.1K
impressions, up 425%
LinkedIn Impressions
The Podcast
Over the course of 2 year period with minimal paid ads
4,650
Listens
6,100
Downloads
183,000
Minutes listened
Events
Results
The revitalized brand and marketing strategy contributed to increased membership growth, stronger event attendance, and greater industry visibility. By expanding engagement across digital and in-person channels, ManufactureCT strengthened its reputation, grew revenue opportunities, and further established itself as the leading voice for manufacturing in Connecticut.