In celebration of the agency’s 10-year anniversary, Red Rock Branding will be holding a series of free ”Lunch & Learn” marketing workshops at the Greater New Haven Chamber of Commerce, 900 Chapel Street in New Haven, Connecticut, beginning in July. Complimentary lunch from Halal Guys is included. This year marks our 10-year anniversary at Red […]

Growing up in Australia, I fancied myself an early explorer temporarily based in the new frontier town of Canberra. I spent hours drooling over maps and reading of faraway exotic lands, planning my exit. The world atlas was my bible. My quest for adventure multiplied when I got my first bicycle for my 10th birthday.

“What do you want to be when you grow up?” When I was 5 years old, I could easily answer this question. I wanted to be a teacher. However as I grew up and took on many different interests, this question became harder and harder to answer. Eventually there came time where I was applying

February 1990, the wind was coming out of the east at a gale. Three foot waves were predicted… they were at least five footers. I jammed my feet into the scuppers along starboard rail thinking that could help hold me on the deck and keep me from falling over every time a wave hit. Did

My affection for cameras began at an early age. Finely machined, infinitely calibrated and ready to do awesome work if properly handled. It was not until my first immersion in the dark room that I became hooked. My dream job as a photojournalist was never realized, but the camera became a permanent travel companion and

We decided this week our backroom staff deserves some public attention. After all, these loyal colleagues are joining our online zoom meetings and helping each day go by faster. As you will see, they each in their own way help us get our job done! ELLIOTAustin, TXElliot is an 8 month Boxer. He goes by

Purpose is more than a marketing tactic; it’s much more than a term thrown around at conferences. It is something that is so deeply embedded into our experience with a brand that it can drive individual and collective actions to create a better world. The feelings we get from being part of these interactions or

Consumers are now in the position to push for social change with every purchase As we cruise the crowded marketplace, we make split-second decisions based on emotional connections associated with each brand. And every time we spend money, we are casting a vote for what kind of world we want to live in and leave

Here is the formula we use for our clients… Visibility + Reputation = Brand Awareness VisibilityHere are four ways to raise visibility for your purpose: ReputationHere are four ways to build your reputation as an expert in your purpose: Select one item from each menu and watch brand awareness for your purpose soar! Feel free

One of the things that makes public health such an exciting space for branding and marketing consultants is having access to sound science that has the power to change people’s lives for the better in the real world. Lack of awareness is often a root cause of issues and behaviors that can have great impacts