By Jen Carmichael, PR Manager and Copywriter I remember the exact moment it clicked.I was working as an associate editor at a technical trade magazine for the broadcast industry, covering a trade show in Las Vegas, when I found myself striking up conversation after conversation with publicists. They were pitching stories, offering angles, introducing clients—and […]
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By Christian Bran | Creative Director | Red Rock Branding – Your Purpose-Driven Agency for Healthy People, Healthy Planet In public health, your message can save lives — but only if it’s seen, understood, and trusted. Visual identity plays a crucial role in connecting your campaign to the people it’s meant to serve. At
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Email marketing remains one of the most powerful tools in digital marketing. With an impressive ROI of $42 for every $1 spent, it’s no wonder businesses continue to leverage email campaigns to connect with their audience. However, success doesn’t come from simply sending mass emails. A well-thought-out email marketing strategy can enhance engagement, improve conversions,
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Redefining Branding with Purpose-Driven Marketing In a saturated marketplace, businesses need more than just a sleek logo or a catchy slogan to stand out. They require a branding strategy that aligns with their values, resonates with their target audience, and drives meaningful impact. Red Rock Branding is a full-service agency in Connecticut that takes branding
Most everyone knows someone with mental health struggles, and Glen McDermott is no different. While in his mid-twenties, living in Sydney, Australia, he became close with a family that lived on a big ranch in Queensland. Glen would often visit, helping them wrangle the cattle by day while singing and playing guitar around the campfire
Founder’s Story Brings Purpose to Award-Winning Mental Health Work Read More »
“What do you want to be when you grow up?” When I was 5 years old, I could easily answer this question. I wanted to be a teacher. However, as I grew up and took on many different interests, this question became harder and harder to answer. Eventually, there came a time when I was
The power of video My affection for cameras began at an early age. They are finely machined, infinitely calibrated, and ready to do awesome work if properly handled. It was not until my first immersion in the dark room that I became hooked. My dream job as a photojournalist was never realized, but the camera
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