What High-Profile Researchers Do to Win the Right Funding and Attract the Best Teams
Are you having a hard time communicating the value of your work? You see it so clearly, but prospective researchers and funders just don’t understand.
You’ve tried getting in front of peers to explain your work, but it’s not working. You feel like you might be mismanaging valuable time.
It’s not your fault. They don’t teach this stuff in school.
If you can relate to this problem, we have the solution.
The Communicating Value Workshop is 2-step process in understanding people’s motivations, allowing you to present your work in a way that inspires action.
Research teams we’ve worked with report a far easier time:
WINNING HIGHER LEVELS OF FUNDING
ATTRACTING TALENT
INCREASING INVITATIONS TO SPEAK AT PRESTIGIOUS CONFERENCES
The Communicating Value Workshop is a simple, 2-step program that will:
- Give you the confidence to approach funding sources: You’ll understand their motivations and how your work matters to them.
- Have talented researchers approaching you : You’ll be able to excite peers about the value and relevance of your groundbreaking work, leaving them hungry to join your team.
- Support you every step of the way: You are not alone. You’ll be supported by a staff of professional storytellers whose only goal is to put the best version of you forward.
HERE'S WHAT YOU GET:
- Motivations Workshop (one half-day session): We will interview you and your team to uncover the motivations of the one audience you need to influence most.
- Motivation Mapping Meeting (one 2-hour session): We will distill the interview session into:
- The Value Proposition Canvas: A visual representation of the decision maker’s pains and gains and how your research applies. You'll know what parts of your story to emphasize.
- Value Proposition Statement: You’ll be able to clearly and concisely describe the value of your work.
- The Before and After Grid: A visual representation of the transformation your research allows for. People are persuaded by the promise of transformation. You’ll be able to describe your research in terms of moving from a negative "before state" to a positive "after state".