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# Red Rock Branding

Branding with Purpose

## Sitemaps

- [XML Sitemap](https://redrockbranding.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [What Emerging Business Leaders See in Conscious Communications](https://redrockbranding.com/blog/conscious-communications/) - MBA students Albana Pergjoka, Reyna Singleton, and Chris Rosario interview Red Rock Branding Communications Director Elinor Slomba.
- [The Trust Gap: What It’s Costing Your Brand](https://redrockbranding.com/blog/the-trust-gap/) - When there’s a gap between what an organization says and how it actually operates, people pick up on it quickly—even if they can’t quite explain why.
- [The Real ROI of Earned Media](https://redrockbranding.com/blog/the-real-roi-of-earned-media/) - Garnering earned media is a way for a company, brand, or thought leader to build awareness and trust by having someone else tell its story. When a company
- [Communications as a Form of Early Intervention](https://redrockbranding.com/blog/communications-as-a-form-of-early-intervention/) - We recently had a chance to sit down with over 50 first episode psychosis awareness specialists across the US to speak on this topic in a scheduled webinar hosted by Red Rock Branding.
- [Designing for Dignity: How Visuals Can Humanize Public Health](https://redrockbranding.com/blog/designing-for-dignity-how-visuals-can-humanize-public-health/) - At Red Rock Branding, we believe that strong healthcare branding begins with dignity. When visual systems are built around respect and human connection
- [Stop Playing It Safe: Why Mission-Driven Brands Need Bold Messaging](https://redrockbranding.com/blog/stop-playing-it-safe-why-mission-driven-brands-need-bold-messaging/) - When your mission is rooted in health, dignity, and real human impact, playing it safe can slowly chip away at clarity. The message gets watered down.
- [How We Give Back — In Our Work and Beyond](https://redrockbranding.com/blog/how-we-give-back-in-our-work-and-beyond/) - At Red Rock Branding, purpose isn’t just what we do for clients — it’s how we show up every day and NOT just during business hours.
- [Creative That Saves Lives: Red Rock Branding’s Work with APT Foundation Earns National Recognition](https://redrockbranding.com/blog/creative-that-saves-lives-red-rock-brandings-work-with-apt-foundation-earns-national-recognition/) - Red Rock Branding is honored to have partnered with APT Foundation on work that blends creative strategy with public health urgency.
- [More than just a website. What you need to know](https://redrockbranding.com/blog/more-than-just-a-website/) - Here’s the truth: a website isn’t just a collection of pages and buttons. It’s the full digital experience of your brand—the online version of walking through
- [Why Public Health Marketing Matters More Than Ever](https://redrockbranding.com/blog/why-public-health-marketing-matters-more-than-ever/) - At Red Rock Branding, marketing isn't just promotion—it's public service. In a world where rumors outpace facts, public health marketing helps real people
- [Why Public Relations Matters More Than Ever in 2025](https://redrockbranding.com/blog/why-public-relations-matters-more-than-ever-in-2025/) - At a time when companies are creating their own content daily — on social media, YouTube, and blogs — it's fair to ask: Is public relations still relevant?
- [The Power of Visual Identity in Public Health Campaigns](https://redrockbranding.com/blog/the-power-of-visual-identity-in-public-health-campaigns/) - In public health, your message can save lives — but only if it’s seen, understood, and trusted. Visual identity plays a crucial role in connecting your campaign
- [From Editor to Publicist: Storytelling with a Purpose](https://redrockbranding.com/blog/editortopublicist/) - Red Rock Branding PR Manager and Copywriter, Jen Carmichael, shares her story journey from Editor to Publicist and her passion for purpose.
- [Meet the Backroom Staff](https://redrockbranding.com/blog/meet-the-backroom-staff/) - We decided this week that our backroom staff deserve some public attention. After all, these loyal colleagues are joining our online Zoom meetings and helping
- [What Makes Red Rock Branding Different?](https://redrockbranding.com/blog/what-makes-red-rock-branding-different-2/) - We’re NOT here to slap a logo on a website, chase vanity metrics, or churn out cookie-cutter campaigns. At Red Rock, we build brands that do MORE than look good
- [Top Social Media Trends of 2025: Insights from a Social Media Manager Who’s Seen It All](https://redrockbranding.com/blog/top-social-media-trends-of-2025/) - One thing I love (and sometimes dread) about working in social media? It never stands still. Every scroll, like, share, and comment shapes where we go next
- [The Power of Podcasting: Why It’s a Vital Part of Your Media Mix](https://redrockbranding.com/blog/podcasting/) - One of my first loves was radio. An odd choice, I admit, but it blended a passion for music, the excitement of breaking news, helping small businesses thrive,
- [Semantic SEO & AI: Preparing for the Next Generation of Search](https://redrockbranding.com/blog/semantic-seo/) - Semantic SEO is becoming more important, so if you’re already doing it, then you’re already making positive steps to getting your content surfaced by AI engines
- [More Than Social Media: What Community Engagement Really Looks Like in 2025](https://redrockbranding.com/blog/more-than-social-media-what-community-engagement-really-looks-like-in-2025/) - More Than Social Media: What Community Engagement Really Looks Like in 2025. In 2025, social media isn't just a content machine; it's the front porch of your br
- [Gabrielle Taylor](https://redrockbranding.com/team-member/gabrielle-taylor/) - PPC Campaign Specialist
- [Kim Fleck](https://redrockbranding.com/team-member/kim-fleck/) - Social Media Engagement Specialist
- [Jess Mannering](https://redrockbranding.com/team-member/jess-mannering/) - Social Media Manager
- [Christian Bran](https://redrockbranding.com/team-member/christian-bran/) - Creative Director
- [Claire Edwards](https://redrockbranding.com/team-member/claire-edwards/) - Project Manager
- [Elinor Slomba](https://redrockbranding.com/team-member/elinor-slomba/) - Director of Community Engagement & Copywriter
- [Gamified Feedback in Public Health Settings](https://redrockbranding.com/blog/gamified-feedback-in-public-health-settings/) - Bringing Science to Life Through Strategic Public Health Marketing One of the most exciting aspects of working in the public health space as a branding and marketing consultant is the opportunity to apply science in meaningful, life-changing ways. Public health is grounded in rigorous evidence, but without effective communication and outreach, even the most groundbreaking
- [Awareness campaign reduces duration of untreated psychosis in New Haven Area](https://redrockbranding.com/case-study/awareness-campaign-reduces-duration-of-untreated-psychosis-in-new-haven-area/) - branding, website, campaign…
- [US market is introduced to refrigeration solutions by a green tech company.](https://redrockbranding.com/case-study/us-market-is-introduced-to-refrigeration-solutions-by-a-green-tech-company/) - PR, social media, custom tools…
- [The new website and logo for New Haven Health were created with the community in mind.](https://redrockbranding.com/case-study/new-haven-healths-new-logo-website-designed-with-the-community-in-mind/) - PR, social media, custom tools…
- [NYC TCTTAC provides training & resources for behavioral health agencies](https://redrockbranding.com/case-study/nyc-tcttac-provides-training-resources-for-behavioral-health-agencies/) - PR, social media, custom tools…
- [Businesses are held accountable by the CT Chapter of Conscious Capitalism](https://redrockbranding.com/case-study/conscious-capitalism-ct-chapter-holds-businesses-accountable/) - PR, social media, custom tools…
- [Campaign reduces the duration of untreated psychosis in New Orleans Area.](https://redrockbranding.com/case-study/campaign-reduces-the-duration-of-untreated-psychosis-in-new-orleans-area/) - PR, social media, custom tools…
- [Manufacturer Association rebrands as it expands its network statewide](https://redrockbranding.com/case-study/manufacturers-associations-rebrands-and-expands-it-networks-state-wide-2/) - PR, social media, custom tools…
- [APT uses an Open Access treatment model, which is supported by the most recent research.](https://redrockbranding.com/case-study/backed-by-the-latest-research-apt-employs-an-open-access-treatment-model/) - PR, social media, custom tools…
- [From VP of his family's company to Writer and Sustainability Adviser](https://redrockbranding.com/case-study/from-vp-of-his-familys-business-to-author-sustainability-consultant/) - PR, social media, custom tools…
- [From VP of his family’s business to Author & Sustainability Consultant](https://redrockbranding.com/our-work-climate-sustainability/from-vp-of-his-familys-business-to-author-sustainability-consultant-2/) - PR, social media, custom tools…
- [US market is introduced to refrigeration solutions by a green tech company - Red Rock Branding](https://redrockbranding.com/our-work-climate-sustainability/green-tech-company-brings-refrigeration-solutions-to-the-us-market-2/) - PR, social media, custom tools…
- [Conscious Capitalism CT Chapter holds businesses accountable](https://redrockbranding.com/our-work-professional-services/conscious-capitalism-ct-chapter-holds-businesses-accountable-2/) - PR, social media, custom tools…
- [Manufacturer Association rebrands as it expands its network statewide](https://redrockbranding.com/our-work-professional-services/manufacturers-associations-rebrands-and-expands-it-networks-state-wide/) - PR, social media, custom tools… PR, social media, custom tools…
- [New Haven Health’s new logo & website designed with the community in mind](https://redrockbranding.com/our-work-public-health/new-haven-healths-new-logo-website-designed-with-the-community-in-mind-2/) - PR, social media, custom tools… link
- [Awareness-raising initiative shortens untreated psychosis duration in the New Haven area](https://redrockbranding.com/our-work-public-health/awareness-campaign-reduces-duration-of-untreated-psychosis-in-new-haven-area-2/) - branding, website, campaign… link
- [Behavioral health agencies can access resources and training through NYC TCTTAC.](https://redrockbranding.com/our-work-public-health/nyc-tcttac-provides-training-resources-for-behavioral-health-agencies-2/) - PR, social media, custom tools… link
- [Campaign shortens the time that people in the New Orleans area are untreated for psychosis.](https://redrockbranding.com/our-work-public-health/campaign-reduces-the-duration-of-untreated-psychosis-in-new-orleans-area-2/) - PR, social media, custom tools… link
- [Backed by the latest research, APT employs an Open Access treatment model](https://redrockbranding.com/our-work-public-health/backed-by-the-latest-research-apt-employs-an-open-access-treatment-model-2/) - PR, social media, custom tools… link
- [How to Create an Effective Email Marketing Strategy](https://redrockbranding.com/blog/how-to-create-an-effective-email-marketing-strategy/) - Email marketing remains one of the most powerful tools in digital marketing. With an impressive ROI of $42 for every $1 spent, it’s no wonder businesses continu
- [Marketing Trends – Why video?](https://redrockbranding.com/blog/marketing-trends-for-2019-why-video/) - My affection for cameras began at an early age. They are finely machined, infinitely calibrated, and ready to do awesome work if properly handled. It was not
- [You Might Be A Graphic Designer If…](https://redrockbranding.com/blog/you-might-be-a-graphic-designer-if/) - “What do you want to be when you grow up?” When I was 5 years old, I could easily answer this question. I wanted to be a teacher. However, as I grew up and to
- [How I Bicycled My Way to Better Branding](https://redrockbranding.com/blog/how-i-bicycled-my-way-to-better-branding/) - Growing up in Australia, I fancied myself an early explorer temporarily based in the new frontier town of Canberra. I spent hours drooling over maps and reading
- [Top 10 Marketing Trends to Watch in 2025 for Business Growth](https://redrockbranding.com/blog/marketing-trends-to-watch-in-2025/) - Top 10 Marketing Trends to Watch in 2025 for Business Growth In the ever-evolving world of digital marketing, staying ahead of the curve is essential for succes
- [Free Lunch & Learn Workshops](https://redrockbranding.com/blog/free-lunch-learn-workshops/) - In celebration of the agency’s 10-year anniversary, Red Rock Branding will be holding a series of free ”Lunch & Learn” marketing workshops.
- [What makes Red Rock Branding different?](https://redrockbranding.com/blog/what-makes-red-rock-branding-different/) - Redefining Branding with Purpose-Driven Marketing In a saturated marketplace, businesses need more than just a sleek logo or a catchy slogan to stand out.
- [Celebrating Women’s Leadership in New Haven and Beyond](https://redrockbranding.com/uncategorized/celebrating-womens-leadership-in-new-haven-and-beyond/) - This International Women’s Day, we wish to acknowledge and appreciate the outstanding women leaders who contribute to and inform our Red Rock client community. We are so fortunate to be able to learn from them every day. JILL MAYERPresident of the Board of Directors of ManufactureCT, unifying and advocating for the needs of manufacturers statewide.
- [Founder’s Story Brings Purpose to Award-Winning Mental Health Work](https://redrockbranding.com/blog/founders-story-brings-purpose-to-award-winning-mental-health-work/) - Most everyone knows someone with mental health struggles, and Glen McDermott is no different. While in his mid-twenties, living in Sydney, Australia, he became
- [ManufactureCT](https://redrockbranding.com/our-clients/manufacturect/) - ManufactureCT is the catalyst for a thriving manufacturing ecosystem in Connecticut. They inform, advocate, educate, and collaborate to support CT manufacturers.
- [Winery Owner sequesters significant amounts of CO2 using Mycorrhizal Fungi soil](https://redrockbranding.com/case-study/winery-owner-sequesters-significant-amounts-of-co2-using-mycorrhizal-fungi-soil/) - PR, social media, custom tools…
- [Soil Carbon Management](https://redrockbranding.com/our-clients/soil-carbon-management/) - The owner of a winery uses soil enriched with mycorrhizal fungi to sequester large amounts of CO2.
- [The owner of a winery uses soil enriched with mycorrhizal fungi to sequester large amounts of CO2.](https://redrockbranding.com/our-work-climate-sustainability/winery-owner-sequesters-significant-amounts-of-co2-using-mycorrhizal-fungi-soil-2/) - PR, social media, custom tools…
- [Clear Answers to Louisiana Mental Health (CALM)](https://redrockbranding.com/our-clients/calmnola/) - CALM provides accurate information about psychosis especially, the first episode. Their goal is to decrease the duration of untreated psychosis in the New Orleans are by increasing awareness about psychosis and getting people into care quickly.
- [Branding](https://redrockbranding.com/services/branding/)
- [Content Creation](https://redrockbranding.com/services/content-creation/)
- [Website](https://redrockbranding.com/services/website/)
- [SEO](https://redrockbranding.com/services/seo/)
- [Social Media Marketing](https://redrockbranding.com/services/social-media-marketing/)
- [Email Marketing](https://redrockbranding.com/services/email-marketing/)
- [Advertising](https://redrockbranding.com/services/advertising/)
- [PR](https://redrockbranding.com/services/pr/)
- [Events](https://redrockbranding.com/services/events/)
- [Culturally Informed & Accessibility Services](https://redrockbranding.com/services/culturally-informed-accessibility-services/)
- [Video/Photo](https://redrockbranding.com/services/video-photo/)
- [Podcast](https://redrockbranding.com/services/podcast/)
- [Glen McDermott](https://redrockbranding.com/team-member/glen-mcdermott/) - Founder & CEO
- [Randi McCcray](https://redrockbranding.com/team-member/randi-mcccray/) - Community Strategist
- [Abid Khan](https://redrockbranding.com/team-member/abid-khan/) - Web Developer
- [Jennifer Carmichael](https://redrockbranding.com/team-member/jennifer-carmichael/) - PR Manager & Copywriter
- [Matelex](https://redrockbranding.com/our-clients/matelex/) - Matelex offers connected solutions dedicated to improving the performance and reducing the environmental impact of refrigeration systems.
- [New Haven Health Department](https://redrockbranding.com/our-clients/new-haven-health-department/) - The New Haven Health Department ensures the health and well-being of New Haven residents by providing essential public health information and services to the community.
- [Varato](https://redrockbranding.com/our-clients/varato/) - Varato partners with businesses to strategize, design, develop, and implement digital technologies in order to provide a better user experience and thrive in a disruptive market.
- [MindMap](https://redrockbranding.com/our-clients/mindmap/) - The MindMap campaign utilizes digital and traditional media to spread awareness about psychosis and shorten delays to care in the New Haven area.
- [NYC TCTTAC](https://redrockbranding.com/our-clients/nyc-tcttac/) - NYC TCTTAC addresses high rates of tobacco use and tobacco-related deaths by supporting behavioral health providers in treating tobacco use as a co-occurring disorder in routine mental health care.
- [Conscious Capitalism CT](https://redrockbranding.com/our-clients/conscious-capitalism-ct/) - The purpose of Conscious Capitalism CT is to engage, educate, and inspire leaders to practice conscious capitalism so they can make a positive impact on their businesses or organizations and their people.
- [APT Foundation](https://redrockbranding.com/our-clients/apt-foundation/) - APT Foundation promotes health, recovery, and access to care for those who live with substance use disorders and/or mental illness.
- [Watson & Associates](https://redrockbranding.com/our-clients/watson-associates/) - Passionate about saving our planet’s ecosystem, Watson & Associates provides actionable insights and recommendations for bringing powerful turnabouts to life inside your organization.

## Pages

- [Home](https://redrockbranding.com/) - Red Rock Branding is a creative, full-service agency creating value aligned with purpose. We believe in branding for healthy people and planet. We take the corporate world’s best marketing practices and apply them to nonprofits, health and wellness initiatives, and green tech sustainability clients. We tell our clients’ stories with compassion, empathy, and authenticity, which are all key ingredients for effective communication and a connected customer base.
- [APT Foundation](https://redrockbranding.com/apt-foundation/) - Helping a leading treatment provider translate evidence-based care into messages that build trust, reduce stigma, and normalize help-seeking The Opportunity Founded by the Yale School of Medicine Department of Psychiatry, APT Foundation is a leading provider of substance use treatment and recovery services in Connecticut. As a very early adopter of medication for opioid use
- [Michigan Minds](https://redrockbranding.com/michigan-minds/) - Turning Michigan’s early psychosis resource into a statewide referral engine through targeted outreach. The Opportunity Michigan Minds needed a stronger, more recognizable presence to increase awareness of early psychosis services across the state. The organization sought to reach families, healthcare providers, educators, and community partners through a unified brand and communications strategy. The Campaign Red
- [About Us](https://redrockbranding.com/about-us/) - Red Rock is a purpose-driven, virtual agency well-established in the New Haven, Connecticut area. Our Purpose We believe thoughtful communications energize a brand, fueling relationships and positioning organizations for growth.Demonstrated measurable success over the last 12+ years has focused on communities where reputation drives trust and referrals.Connect with our CEO and Founder Glen McDermott Founder's
- [Professional Services](https://redrockbranding.com/professionalservices/) - Marketing for Professional Services Marketing That Drives Business Growth We partner with established leaders across professional services firms to deliver campaigns that create real, measurable impact — because sustainable growth starts with strong positioning and trusted relationships. We believe marketing can be a powerful business driver — one that reaches the right clients, at the
- [Conscious Business Collaborative](https://redrockbranding.com/conscious-business-collaborative/) - CLIENT: Conscious Business CollaborativeSERVICES: Logo Design, Branding, Marketing Material, Website Design Conscious Business Collaborative: Building a Regenerative Business Ecosystem Southern University’s School of Business partnered with Red Rock Branding to create the Conscious Business Collaborative (CBC), a platform uniting leaders, students, and organizations to foster a regenerative business ecosystem that drives lasting social and environmental
- [Podcast Services](https://redrockbranding.com/services/podcast-2/) - Podcast Podcasts are a great platform to share your expertise and host thoughtful conversations about what is important to your brand. Case Studies Our Approach Production Produce a podcast that aligns with your purpose, values and goals. Production Strategy Planning/Coordination Hosting Production Editing Publishing Drive Traffic We offer a variety of services that can help
- [Podcast](https://redrockbranding.com/services/podcast/) - Branded Podcasting Cut Through the Noise with Branded Podcasting In today’s overcrowded digital landscape, attention is scarce — but your voice doesn’t have to be. At Red Rock Branding, we offer podcasting as a powerful tool to cut through the noise and create lasting, meaningful connections with your audience. Podcasting is more than a trend —
- [Events](https://redrockbranding.com/services/events/) - Events Events are a powerful way for your audience to engage with your brand in real-time. Support from a marketing team allows you to take full advantage of this opportunity to grow. Our Approach Case Studies Event Support Events are a great way to build relationships with your community. Our team is ready to support
- [Website](https://redrockbranding.com/services/website/) - Website Your website is arguably your brand’s biggest asset. From design to function, we’ll create a website for you and your audience, telling the story of what you do, why you do it, and how you can bring value into their daily lives. Our Approach Case Studies Copywriting Clear and concise copy written in your
- [Video/Photo](https://redrockbranding.com/services/video-photo/) - Video/Photo Thoughtful visual communications that allow the audience to place themselves within the narrative that you present. Our Approach Case Studies Production We call our in-house video and photo professionals Visual Storytellers for a reason. Working alongside the rest of our creative team, we’ll bring your story to life. Production Strategy Planning & Coordination Copy
- [Social Media Marketing](https://redrockbranding.com/services/social-media-marketing/) - Social Media Marketing Social media is a powerful tool where you have a chance to build a community that engages with your brand on a regular basis. Our strategic social media services will help you reach your goals with measured success. Our Approach Case Studies Content Creation Does your in-house social media manager need support
- [SEO](https://redrockbranding.com/services/seo/) - SEO Implementing SEO strategies allows us to amplify the good you do so that you can reach a broader audience. Our Approach Case Studies What Does This Mean? Search Engine Optimization (SEO), is the process of making your website rank higher for search engines such as Google. What Does This Mean? Clear and concise copy
- [PR](https://redrockbranding.com/services/pr/) - PR We want to help you amplify all the good that you do. Our PR services focus on building relationships within your communities, with clear communications, backed by reputable sources. Our Approach Case Studies Copywriting Our PR Specialist and copywriters are skilled at identifying your newsworthiness and writing a story worth publishing. Copywriting Press Release
- [Content Creation](https://redrockbranding.com/services/content-creation/) - Content Creation When it comes to creating content your goal is our motivation and your audience is our inspiration. We create content that is authentic to your brand’s value and voice while being relevant and exciting to your audience. Our Approach Case Studies Copywriting Clear and concise copy written with your brand voice and goals
- [Branding](https://redrockbranding.com/services/branding/) - Branding Our approach to branding is centered around aligning what you do and why you do it with your customers’ needs.With insight into the distinct value you offer, we‘ll create a brand identity that is authentic to you and those you serve. Our Approach Case Studies Identity Create or reimagine a brand identity that reflects
- [Email Marketing](https://redrockbranding.com/services/email-marketing/) - Email Marketing Email marketing is a cost-effective way to create personalized and targeted content for your audience. Our Approach Case Studies Content Creation Does your in-house team need support with content creation? We can help! Content Creation Custom content Templates Full-Service Get more out of email. Our full set of services helps you build an
- [Advertising](https://redrockbranding.com/services/advertising/) - Advertising Our purposeful marketing strategy centers your external communications around the role your audience plays in the exchanges you make. With the right message, in the right place, to the right people, we can prompt people to take action. Our Approach Case Studies Content Creation Does your in-house team need support with content creation? We can
- [Contact](https://redrockbranding.com/contact/) - Want to see how Red Rock can help your business thrive? Set up a 15-minute introduction session or fill out the contact form below. Schedule a Meeting Reason for ContactMarketing ServicesBranding ServicesMedia/PressCareersOther Red Rock Headquarters 470 James St. New Haven, CT 06513 Get Directions
- [Our Approach](https://redrockbranding.com/our-approach/) - Red Rock’s approach takes reputable frameworks & applies them based on our clients’ needs. Exploration Strategy Development Take Action Reflect & Learn Exploration Getting to Know you Through conversations and a series of workshops, we take the time to get to know you, your customers and the exchange of value that your relationship offers. Research
- [Team](https://redrockbranding.com/team/) - Meet the Red Rock Team jQuery(document).ready(function() { jQuery('.elementor-image-box-wrapper .elementor-image-box-img').each(function() { var arrowSrc = 'https://redrockbranding.com/wp-content/uploads/2023/09/red-arrow-icon-red.png'; var newImage = jQuery(' Glen McDermottFounder & CEO Elinor SlombaDirector of Community Engagement & Copywriter Randi McCrayCommunity Strategist Claire EdwardsProject Manager Jennifer CarmichaelPR Manager & Copywriter Christian BranCreative Director Gabrielle TaylorPPC Campaign Specialist Kim FleckSocial Media Engagement Specialist Abid KhanWeb Developer
- [Our Purpose](https://redrockbranding.com/our-purpose/) - Red Rock builds brands that drive behaviors for healthy people on a healthy planet. Why? Because it matters more than anything else right now. We don’t just make you look good. We create value by aligning with your purpose.We attract clients who are already doing good in the world. By building their brands, messages get
- [Our Work](https://redrockbranding.com/our-work/) - Explore our work and see the results! Public Health Red Rock Branding has its roots in public health campaigns nested within some of the most well-known and respected brands in higher education: Yale, Columbia and Tulane Universities. New Haven Health’s new logo & website designed with the community in mind PR, social media, custom tools…
- [Awards / Press](https://redrockbranding.com/awards-press/) - Award-Winning Purpose-Driven Branding Awards & Press At Red Rock Branding, our work speaks for itself — and so do the accolades. From national health campaigns to innovative mental health initiatives, our work has garnered widespread recognition, meaningful media coverage, and industry awards that affirm our mission: to elevate purpose-driven brands that improve lives. Award-Winning Work
- [Healthy People](https://redrockbranding.com/healthypeople/) - Marketing for Public Health Impact Marketing That Drives Public Health Outcomes We partner with established leaders inside public health agencies to deliver campaigns that create real, measurable change — because a healthier world starts with healthier people.We believe marketing can be a powerful public health intervention — one that reaches the right people, at the
- [Healthy Planet](https://redrockbranding.com/healthyplanet/) - Powering Your GreenTech Business Growth Strategic Marketing & Communications for Climate Tech, Clean Energy & Sustainable Brands We help purpose-driven companies elevate their impact and accelerate growth with tailored strategies across essential areas of operations, resulting in smooth and power healthy people on a healthy planet.As a leading green-tech branding agency, climate tech marketing agency
- [Founder's Story](https://redrockbranding.com/founders-story/) - Glen McDermott, CEO of Red Rock, set out exploring the world on his bicycle at a young age and never stopped. https://youtu.be/ZC4Gti0H05o?si=VxvpVo30TEvAf4Xg
- [Client Press](https://redrockbranding.com/client-press/) - Client Press Strategic PR That Gets You Noticed At Red Rock Branding, we don’t just build brands – we make sure people hear about them. Our Public Relations services help clients earn meaningful media coverage that builds credibility, boosts visibility, and drives real results.In a world overloaded with content, trusted press coverage still stands apart.
- [Matelex](https://redrockbranding.com/matelex/) - CLIENT: MatelexSERVICES: Marketing Material, PR, Social Media Management, App Design Expanding Market Presence in the U.S. Refrigeration Industry We partnered with Matelex, a French commercial refrigeration management company, to successfully establish and grow its presence in the United States—just as sweeping state and federal regulations (including the AIM Act) began reshaping the industry. Strategic Positioning
- [IEPA](https://redrockbranding.com/iepa/) - We are offering IEPA attendees the chance to win a full brand and communications audit! This comprehensive report will review all current communications and deliver a clear strategy for improvement. Normally valued at $5000 USD, this discovery stage is being offered FREE. Register now for your chance to win! Thank you for your interest in
- [Newsletter](https://redrockbranding.com/newsletter/) - Red Rock Newsletter Join the Red Rock Community Branding insights for conscious businesses, delivered to your inbox.At Red Rock, we believe branding is more than design — it’s storytelling with impact. Our newsletter shares practical strategies, creative inspiration, and stories from mission-driven organizations shaping a better future. Subscribe to receive Case Studies Success stories from
- [Calm](https://redrockbranding.com/calm/) - CLIENT: CALMPARTNER: Tulane University’s Early Psychosis Intervention Clinic (EPIC)SERVICES: Brand development, Awareness campaigns, Digital marketing, Event Promotion, Podcast Production, Video, Social content, and Conference Support Shifting the Narrative Around Early Psychosis in Louisian Goal: Reduce stigma, drive early intervention, and improve outcomes for young people experiencing psychosis Background CALM is the public awareness and outreach
- [Vespoli](https://redrockbranding.com/vespoli/) - CLIENT: VespoliSERVICES: Logo Design, Branding, Marketing Material Reviving a Legacy Brand Through Purpose-Driven Storytelling Elevating U.S. Rowing’s Premier Shell Manufacturer with Iconic branding, Strategic Creative & Narrative FocusWe partnered with Vespoli, an iconic American rowing shell manufacturer, to revitalize its brand presence, reposition its value in a shifting market, and reconnect with its core audience—rowing
- [Blog](https://redrockbranding.com/blog/) - What Emerging Business Leaders See in Conscious Communications Guest Blog | Red Rock Branding – Your Purpose Driven Agency Guest Read More The Trust Gap: What It’s Costing Your Brand By Glen McDermott | Red Rock Branding – Your Purpose Driven Agency Read More The Real ROI of Earned Media By Jen Carmichael | Red
- [Soil Carbon Management](https://redrockbranding.com/our-work/soil-carbon-management/) - Winery owner sequesters significant amounts of CO2 using Mycorrhizal Fungi soil The founders of a natural winery in Sanoma turned their expertise to sequestering carbon in the soil. Upon the news of winning a 2021 BioBiz Award, they reached out to us to help establish their brand. Logo & Branding Soil Carbon Management came to
- [Manufacture CT](https://redrockbranding.com/our-work/manufacture-ct/) - Manufacturer Association re-brands as it expands its network statewide. Formerly the New Haven Manufacturers Association, we led the client through a series of workshops to discover a name that aligns with their ongoing statewide expansion. From there, we managed every phase of the rebranding process, culminating in the successful launch of their new name, brand
- [APT Foundation](https://redrockbranding.com/our-work/apt-foundation/) - Backed by the latest research, APT Foundation employs Open Access Treatment Model APT Foundation lowers barriers to substance use treatment while promoting the urgency of scaling up evidence-based solutions. It’s one of the first treatment centers in the country to use medication for the treatment of opioid disorder, founded by Yale School of Medicine Department
- [Varato](https://redrockbranding.com/our-work/varato/) - Giving an innovative tech company, with a rich history, an upgrade of their own Varato, previously known as Harris Web Works, specializes in driving digital transformations for small and multi-generational family businesses. We guided them through a comprehensive naming process to select a name that more accurately represents their mission. The name “Varato,” meaning “launched”
- [Watson & Associates](https://redrockbranding.com/our-work/watson-associates/) - From VP of his family’s company to Writer and Sustainability Adviser As Vice President of Operations of his family’s food manufacturing company Watson, Inc. Gavin successfully improved employee engagement through lean and agile processes, self-organizing self-directed teams, and open space style input. After his family sold the business, he put his energy into helping other
- [CALM](https://redrockbranding.com/our-work/calm/) - Public awareness campaign reduces the duration of untreated psychosis in the New Orleans Area. Clear Answers to Louisiana Mental Health (CALM) is the public awareness and outreach arm of Tulane University’s Early Psychosis Intervention Clinic (EPIC).We initially created a logo and website for CALM. A few years later they received the funding to kick things
- [MINDMAP](https://redrockbranding.com/our-work/mindmap/) - Awareness Campaign reduces duration of untreated psychosis (DUP) in the New Haven Area. We built a comprehensive communications campaign known as Mindmap, based out of the STEP Clinic at Yale, which effectively shortened DUP across Greater New Haven. Results were part of an experimental trial We had a unique opportunity to compare results with a
- [Matelex](https://redrockbranding.com/our-work/matelex/) - Green tech company brings refrigeration solutions to the US market We assisted this French commercial refrigeration management company in establishing a market-growing foothold in the United States, just as new federal regulations were scheduled to significantly impact the sector. We supported the company’s visibility at industry conferences to successfully enroll owner-operators in a US pilot
- [NYC TCTTAC](https://redrockbranding.com/our-work/nyc-tcttac/) - NYC TCTTAC provides training & resources for behavioral health agencies This New York State-funded “train the trainer” program runs out of Columbia University. Purpose Make it clear why professionals should address tobacco use as a co-occurring disorder Clarity Produce a roadmap that clarifies how to integrate tobacco treatment into a behavioral health program. Organization Organize
- [NHV Health](https://redrockbranding.com/our-work/nhv-health/) - New Haven Health Department’s new logo and website designed with the community and accreditation in mind. The department needed a new logo that would resonate with the community and visually represent their mission, vision and values. Accreditation Designed to meet accreditation standards. Navigation Organized resources and built a menu that made it easy for users
- [Culturally Informed & Accessibility Services](https://redrockbranding.com/services/culturally-informed-accessibility-services/) - Culturally Informed & Accessibility Services Our approach to culturally informed and accessibility services is to be both proactive and responsive. Research and input from communities provide a base of knowledge and a source of feedback. Our Approach Case Studies What does this mean? What does this mean? It is important for us to approach our
- [Services](https://redrockbranding.com/services/) - In today’s world, people embrace brands that reflect their values, needs, and aspirations. With this new landscape in mind, we build brands that connect with audiences in a more meaningful way. Branding Content Creation Website SEO Social Media Marketing Email Marketing Advertising PR Events Culturally Informed & Accessibility Services Video/Photo Podcast Our custom contracts allow

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