One of the things that makes public health such an exciting space for branding and marketing consultants is having access to sound science that has the power to change people’s lives for the better in the real world. Lack of awareness is often a root cause of issues and behaviors that can have great impacts on public health. That is when communication skills come into play to deliver practical, evidence-based information in a way that is relevant to the reader and raises their awareness.
Combining multiple channels such as content, video, email, display advertising and social media in order to promote a consistent message in an integrated way is a measurable exercise. Tracking the numbers before, during and after a marketing campaign to determine the effects of specific messages on various target audiences in a community iteratively improves public health. Every campaign designed to advance the work of medical experts in this way may be viewed as a beneficial public health intervention.
We are happy to share a step-by-step process that you can repeat. Download a digital copy of our 6-step guide to learn more about the 6-step process that we used to create a comprehensive marketing campaign called Mindmap for the Yale School of Medicine. Comparing its effects to another community health program in an academic setting without such a campaign created the conditions necessary for controlled research. The goal - which we achieved - was to shorten the duration of untreated psychosis (DUP).
To learn more about the Mindmap and other public health campaigns the Red Rock team has worked on click here.
I am happy to speak with you about your organization, the particular challenges you face at this time, and how you can apply this information, step-by-step. Feel free to contact me at firstname.lastname@example.org to make it happen.