Here is the formula we use for our clients...
Visibility + Reputation = Brand Awareness
Here are four ways to raise visibility for your purpose:
- Record a podcast
- Host a virtual event
- Incorporate video clips and animation into your campaigns
- Be strategically active on social media - focus on the channels that matter most to your target audience(s)
Here are four ways to build your reputation as an expert in your purpose:
- Participate in an issue-based panel discussion or conference
- Be active in a professional or industry group
- Use data to create infographics
- Publish a series of white papers or an e-book
Select one item from each menu and watch brand awareness for your purpose soar!
Feel free to schedule a consultation now to discuss how these ideas can apply to your organization!