Consumers are now in the position to push for social change with every purchase
As we cruise the crowded marketplace, we make split-second decisions based on emotional connections associated with each brand. And every time we spend money, we are casting a vote for what kind of world we want to live in and leave to future generations.
What does your brand say about you in these terms, compared to your competition?
When we consider the causes we are drawn to or inspired by - what makes them compelling? We find that brands do a good job when they draw people in. Enabling people to champion an underdog, for example, is an excellent strategy for animating purpose. So is filling a gap or providing visibility to an underserved group.
During this time of great upheaval, opportunities for transformation are always at hand. More than ever before, customers select brands that align with their values. Show them that you care about the same things they do and together, your company and your customers will realize great potential.
Examples of consumer-facing brands and the campaigns that highlight purpose by addressing important global issues and fighting societal ills:
Feel free to schedule a consultation now to discuss how these ideas can apply to your organization!